Yes! It’s been established that the earlier you hit the ball the more cross court you will send your shot. On the other hand, the later you hit your shot, the ball will naturally go down the line.
While all of this is true, the technique of aiming is often overlooked and/or not known about.
Listen here, to key to effectively direct a ball with great spin and pace is to get the buttcap to point in the direction you want to aim the ball.
Check out my video on this topic for a more in depth explanation!